Work · Case study · Web Development
Web platform with SEO & analytics baked in
Sample web development case study: Next.js delivery with technical SEO, performance and measurement.
Results
Sample dataContext
Overview
Business
Client / business context
The challenge
What was wrong
Objectives
What success looked like
- Ship a maintainable Next.js front end
- Meet Core Web Vitals targets on key templates
- Implement technical SEO foundations
- Wire GA4 / GTM events for acquisition and leads
My role
What I personally owned
Approach
Strategy
The approach
How the work moved
Architecture
App router structure, reusable content sections, and CMS-ready content boundaries (file-based today).
SEO & performance
Metadata, structured data hooks, image strategy, and LCP-focused layouts.
Analytics
GTM container, key conversion events, and documentation for marketers.
Web development detail
Architecture
Content-driven pages with typed records so marketing copy and case studies can move to a CMS without rewriting UI.
Performance
Sample: image priority on hero, font subsetting, reduced client JS on content routes.
UX before / after
Sample: clearer hierarchy, faster first paint, and conversion-focused CTAs on service templates.
Stack
Tools & technologies
Evidence
Screenshots & evidence
Before / after
Takeaways
Lessons learned
- Marketing requirements belong in the definition of done for a build.
- Template-level SEO beats one-off page edits.
Next