Work · Case study · Digital Growth
Cross-channel digital growth system
Sample full-funnel system connecting SEO, paid, web and analytics into one growth loop.
SEOLead GenerationWeb DevelopmentDigital MarketingPPC
Results
Sample dataSample+35%Pipeline contribution (modeled)Illustrative composite — not audited revenue
Context
Overview
A sample of how Abdul Rehman frames full digital growth: shared objectives, channel roles, one measurement layer.
Business
Client / business context
Multi-channel growth program (sample) · Services
The challenge
What was wrong
Channels operated in silos; the site under-converted; no single view of pipeline contribution.
Objectives
What success looked like
- Align channel owners on shared KPIs
- Upgrade landing experiences
- Coordinate SEO + PPC keyword territory
- Unify reporting
My role
What I personally owned
Digital growth lead — orchestration across SEO, PPC, web and analytics.
Approach
Strategy
One opportunity map, channel-specific plays, shared conversion definitions, weekly evidence review.
The approach
How the work moved
Sequenced technical/web fixes, SEO content, paid efficiency, and a single Looker view for leadership (sample process).
Additional detail
Channel roles
SEO for durable demand, PPC for capture and tests, web for conversion, analytics for truth.
Operating cadence
Sample: weekly metric review, bi-weekly experiment ship, monthly strategy reset.
Stack
Tools & technologies
SEO toolkitGoogle AdsNext.jsGA4Looker Studio
Takeaways
Lessons learned
- Orchestration is a deliverable, not a meeting.
- Sample: shared dashboards reduce channel politics.
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